Market Need

Brand Reputation

3% of Americans say it’s very important to have wi-fi in their daily lives and 38% of those say that no wi-fi in a hotel would make them look elsewhere for somewhere to stay. 

Many of the big hotels, like Marriot and Hilton, operate using a franchise model. Therefore, it is often down to the manager of the individual franchise to supply the wi-fi network and make the decision of whether to charge guests for the service. This means the individual hotels will often have to use their own budget to install and maintain the wi-fi network.

Hoteliers understand the importance of positive reviews and their effect on occupancy rates. Fast and secure hotel wi-fi plays a vital role in creating a positive guest experience, minimising negative reviews and long-term damage to the brand


Speed and Quality

Reports show that free guest wi-fi and complimentary breakfast top the priority list for consumers when choosing a hotel. TripAdvisor recently completed its own TripBarometer survey of more than 44,000 travellers and hoteliers with some compelling results to further support these findings.

Wi-Fi Security

Hotel wi-fi is designed for easy and frictionless access. The main challenge is that devices are connecting to unsecure and unencrypted (open access) wi-fi environments. The bottom line here is using unsecure hotel wi-fi may expose your personal data to scams, hacks, viruses and malicious software attacks.

Compliance

Hotel wi-fi is designed for easy and frictionless access. The main challenge is that devices are connecting to unsecure and unencrypted (open access) wi-fi environments. The bottom line here is using unsecure hotel wi-fi may expose your personal data to scams, hacks, viruses and malicious software attacks.